Part of the challenge and the gratification of a career in hospitality is flexibility. Especially when you are running a resort – which is one of the most complex and often among the largest of facilities in the world of hospitality – you will most likely be receiving a diverse array of guests from all over the world. Guests from North America and Western Europe will often have somewhat different needs than guests from Asia. These are some of the ways in which facilities like hotels and resorts are catering to Asian guest.
Overcoming the Language Barrier
English is spoken by a significant percentage of the world’s population, and the language is frequently taught in to students in European countries alongside a country’s native language. However, the percentage of the world that speaks English is still under five percent. On the other hand, the percentage of the world that speaks Mandarin – the world’s most spoken language – is over 12 percent.
While resorts in predominantly English-speaking countries like the United States and Canada generally get away with catering to English speakers, an increasing number of resorts are training their staffs to communicate in other languages like Mandarin and Japanese. Having at least some Chinese language speakers on staff, such as a multilingual concierge, as well as materials that cater to speakers of these common languages, will do a lot to help your resort’s reputation with guests from areas where these languages are common.
Expanding Culinary Choices
Most visitors to far-off destinations are at least interested in trying cuisines which are different than what they are used to back home. However, the number of American tourists that flock to familiar fast food chains in foreign cities is proof that travelers also take comfort in the familiar. This phenomenon is something well understood in the world of hospitality business management.
With the growing number of guests visiting from Asian countries, hotel chains and resorts are beginning to incorporate authentic Chinese and Japanese items on their menus, since it is well-known that the availability of familiar foods is a great way to make guests from these areas feel at home and enjoy their stay.
It’s the Little Things
Things like language and food go a long way towards enhancing the experience of Asian resort guests, hotels and resorts in North America are also using another approach to cater to Asian guests: culturally-specific amenities. These amenities are often relatively minor, such as in room tea kettles and slippers, but in resort management even the smallest amenities can make a huge difference. While these conveniences may only be a small investment on the part, but they mean a lot to guests and go a long way towards enhancing their experience.
Visit Canadian Tourism College for more information on how to choose a hotel management school.
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